Findability Matterstag:typepad.com,2003:weblog-17475672011-04-04T11:34:55-07:00Your Web Visibility is More than Search.....TypePadChoosing Domain Names in Entrepreneur.com: Do's and Don'tstag:typepad.com,2003:post-6a00d8346128e169e2014e6060aa77970c2011-04-04T11:34:55-07:002011-04-04T13:03:12-07:00I had an interesting conversation with Jane Porter, a writer for Entrepreneur about choosing domain names for businesses, particularly small and medium sized bricks-and-mortar businesses, their target audience. The owners know they need a web presence, but finding and choosing a domain name has somewhat different aspects than picking a name for their businesses, though branding is important for both....jbedordSMX West 2011: Search Engines and Content Qualitytag:typepad.com,2003:post-6a00d8346128e169e20147e3bbb7aa970b2011-03-14T11:03:00-07:002011-04-04T11:10:14-07:00Search Marketing Expo (SMX) conference chaired by Danny Sullivan and Chris Sherman is always a good conference to gauge the Google ecosystem. It's conveniently located in Silicon Valley, just down 101 from the GooglePlex, Yahoo and Microsoft. Product managers from these companies are represented on the panels, and can be buttonholed for off-the-record conversations. This year was no different from...jbedordPRWeb and Keyword Optimization for Press Releasestag:typepad.com,2003:post-6a00d8346128e169e20133ece0fd51970b2010-04-22T16:27:25-07:002010-04-22T16:27:25-07:00Looking for paid links to your webpages? Google officially frowns on paid links to webpages, SEO techniques intended to improve ranking in the search engines. Paid press releases, however, are a traditional way of reaching the media, originating in snail mail and faxes to reach print reporters. They also become part of the historical record when included in aggregated databases...jbedordSemantic Web at the Web 3.0 Conference: Improving Findability tag:typepad.com,2003:post-6a00d8346128e169e20128775b6f09970c2010-01-30T12:38:00-08:002010-02-03T15:05:31-08:00"Semantic web is the future: Grasp it now" was the theme for the Web 3.0 Conference held in Santa Clara on Jan. 26-27. My take-way for the conference was that we are really talking about a group of semantic technologies which can be applied to different applications on the web. Understanding queries and providing relevant search results is the ongoing...jbedordKeywords and User Languagetag:typepad.com,2003:post-6a00d8346128e169e20128775b317d970c2009-12-10T11:34:00-08:002009-12-10T11:34:00-08:00Internet Explorer just frustrated me again. I'm in the habit of using Google as my search engine, but a recent installation of AVG changed some settings. So I went into Help to figure out how to change them. No luck on "search engine", but a second try just on "search" brought up the right information. BUT, the term used was...jbedordE-Readers Proliferate Just in Time for Christmastag:typepad.com,2003:post-6a00d8346128e169e2012875aea59e970c2009-11-17T15:17:43-08:002009-11-17T15:23:35-08:00The world of ebook readers continues to evolve with a new model popping up every couple of months. Paid Content published a nice review of the current ebook market, just in time to evaluate these devices for Christmas gifts. The hardware is still pricey, then the cost of books has to be factored in. These are nice devices, particularly in...jbedordMetadata and the Invisibility of SEOtag:typepad.com,2003:post-6a00d8346128e169e20115724affbf970b2009-11-10T04:01:00-08:002009-11-10T04:01:00-08:00Would you write an article without a title? Would you read a newspaper without a headline and leading paragraph? Of course not. Yet everyday, my searches show lots of web pages without this basic information. We rely heavily on search engines to find information. Searches retrieve pages which algorithmic match my query somewhere....... on the individual web pages. Answers are...jbedord